The Bike to Work campaign Wednesday March 9th 2016 at 5.30-7.00
Bike to Work has become a tradition at thousands of Danish work places. The campaign is efficient and popular because it has transformed the daily bicycle commute in Copenhagen to a fun and social event, and more than 70,000 employees take part every year. The social aspect is an important part of the campaign’s success – during the month of May colleagues become team mates that compete about biking as much as possible. The event is organized by the Danish Cycling Federation, Cyklist forbundet. Ambassador Swarttouw will be present at the event on the 9th of March 2016.